Transparency in the perfume industry

In her blog post Wine Fraud and Perfume Reformulation: A Distinction Without a Difference? Sherapop at Salon de Parfum draws our attention to how a specific marketing tactic can be considered fraud in one industry, but is standard practice in another.    Wine aficionados are willing to pay a premium for a specific vintage, because wine […]

Time to write

Like many other industries, niche perfume industry is inseparable from social media.  Unlike mainstream fragrances, one can not go to the nearest department store and sample a selection of scents before making a purchase.  But since the quest for that perfect fragrance is never ending, you always find yourself on facebook groups, forums, and blogs […]